My friend, Adly, was last week in London for the SMX conference to learn some new stuff about SEO. Of course that you can't ignore the relation between SEO and social media and here are some takeways from an interesting session about Facebook and its new graph search.
- If anyone can build a Google killer, it will be Facebook.
- Graph Search is not really a search engine. It’s a filtering system for Facebook’s HUGE data set.
- “2.7 billion likes on Facebook everyday, and some of them are real.”
- 3 Factors in the EdgeRank algorithm – 1. Affinity. 2. Weight 3. Decay
- If you have a big announcement, post a status about a big announcement coming. Generate affinity.
- Mark up using the Open Graph Protocol – this needs to be part of every SEO audit going forward.
- You need to do ‘Good’ Facebook marketing to be successful, but you should be trying to generate affinity.
- Google Graph search can be great for local business – aggregated reviews are key to rank/click.
- Facebook gets reviews/rating data for places from Foursquare, Yelp and Tripadvisor.
- 9/10 people prefer a personal recommendation from someone they know.
- 82% of businesses point to word of mouth as their leading source of new customer acquisition.
- It is imperative to ask customers for their feedback, and then use it to improve your service
- 70% of Facebook users have only liked one local business.
- Google+ is Google itself. Extended across all products, to get as much information about you as possible
- 15 years into search, and on average people have only given two reviews. – Incentivise for people to generate reviews.
- 30% of reviews will be fake by 2014, whilst 98% of reviews are coming from 2% of Yelpers.
|Graph Search is not really a search engine. It’s a filtering system for Facebook’s HUGE data set.|